Integrated Marketing
With extensive experience in integrated marketing, I have coordinated efforts across channels like search, email, web, and social media to deliver a consistent message and cohesive brand experience. This page features examples of unified strategies and channel components that effectively reached target audiences and achieved business goals.
Cross-Channel Campaigns
Cross-Channel Digital Meeting Maker Campaign
Developed and deployed comprehensive campaigns that spanned multiple channels to provide multi-touch experiences
Email Campaigns
Event Support Series
Managed multiple ongoing email campaigns to support Mailchimp’s event strategy.
Digital Meeting Maker Campaign
Managed an email campaign that directed leads to a landing page where they could request meetings with our Sales team. This initiative successfully encouraged prospects to connect with us, generating valuable leads and fostering new business opportunities.
"What's New" Newsletter
Concieved of, developed, and deployed Mailchimp’s inaugural monthly product update newsletter to insure our customer base was familiar with new features and other improvements.
Monthly Customer & Subscriber Email Newsletter
Curated, designed, produced, and deployed SupplyShift’s monthly customer newsletter that combined original and curated content.
Monthly Flagship Email Newsletter
As our email strategy matured, concieved of, developed, and deployed Mailchimp’s inaugural monthly customer content newsletter, comprised of product information interwoven with links to knowledge assets.
Real Estate Newsletters
Created and managed seasonal newsletters for clients in travel and property management, combining clear messaging, timely offers, and visual storytelling to drive bookings and engagement.
Automated Email Nurtures
Product Launch Nurture
Developed and deployed multi-branch automated email nurture supporting the launch of a new product
Email Nurtures
A series of email nurture campaigns designed to engage prospects over time. By delivering relevant content and personalized messaging at each stage of the buyer’s journey, these campaigns helped build relationships, increased engagement, and guided leads toward conversion.
Industry-Based Prospect Nurture
An email nurture campaign developed to provide knowledge-based content to prospects to build trust and establish a rapport.
Welcome Nurture
Developed and deployed automated email nuture campaign to welcome and onboard new Mailchimp customers
Customer Lifecycle Nurture
Developed and deployed a comprehe sive automated email nurture program to communicate with Sage customers and keep them engaged throughout their lifecycle
BDR Cadence Partially Automated Nurture
Nurture campaign that supported BDR efforts through a partially automated sequence of touchpoints. Approach combined automated messaging with personalized outreach, helping to engage prospects more effectively and move them through the sales funnel.
Thoughtful Email Nurture
Developed an automated email nurture program structure to avoid email fatigue, triggering off of the recipient’s demonstrated prior interest
Competitive Takeaway Email Nurture
Nurture targeted at current users of competitors’ platforms. Composed of 7 emails, each offering a knowledge asset providing information to make it easier to switch providers. Especially used to target competitors whose customers showed dissatisfaction
Web
Website Rebrand - Sustainability Platform
SupplyShift’s website, originally developed years earlier by a previous marketing director with an external agency, had become outdated and difficult to manage. Maintained by various people over time, it became unstable, requiring outside help for even simple edits. The site also had broken links and outdated content. To resolve these issues, the website was completely rebuilt to ensure stability, ease of maintenance, and alignment with the new brand identity.
Website Rebrand - Real Estate Tech
Mountainseed’s website had been managed by an external agency due to the absence of an internal marketing department. It hadn’t been updated for several years and contained broken links and outdated content and branding. To address these issues, the website was completely rebuilt to align with the new brand identity, improve functionality, and enhance the user experience.
Search
High-Level SEO & PPC Plan
Developed high-level search plan to enhance online visibility. By optimizing keywords and aligning search strategies, increased website traffic and effectively reached target audience.
Social
Social Calendar
Developed, deployed, and managed a Trello-based social calendar and process guide to govern MountainSeed’s social marketing program
Paid Media
Paid Media Plan
Created a paid media plan to effectively reach target audience through channels like search engines and social media. By strategically allocating budget, increased brand visibility and maximized our ROI.
Direct Mail
Mailchimp Postcards
Developed and deployed a postcard campaign through Mailchimp’s postcard tool, promoting MailChimp’s postcard tool.
Tax Rebate Postcards
Developed and deployed a series of 6 postcards to business customers, encouraging them to take advantage of a recent tax rebate to encourage their customers to make new purchases.
Meeting Maker Dimensional Mailer
Organized a direct mail campaign that sent dimensional mailers to prospects, encouraging them to request meetings with our Sales team. This personalized approach successfully engaged potential clients, generating valuable leads and fostering new business opportunities.
Mover Self-Mailer
Developed and deployed self-mailer as part of a larger campaign to draw consumer prospects who were in the process of moving residences.
Mover Letter
Crafted and sent a personalized letter to people in the process of moving homes. As part of a larger campaign, this approach helped us connect with them to encourage moving their landline to their new residence.
Non-Profit Competitive Take-Away Campaign
This campaign was designed to attract non-profit clients away from competitors. By offering tailored solutions and targeted messaging, it encouraged organizations to switch to our services, expanding our reach in the non-profit sector.
Bill Insert
Developed and deployed bill insert as part of a larger campaign to draw consumer prospects who were in the process of moving residences.
Print Ads
Mover Print Ad
Created and placed print advertisements targeting people in the process of moving homes. As part of a larger campaign, this approach helped us connect with them to encourage moving their landline to their new residence.
Video
Video
Managed the creation of engaging video content to showcase solutions and connect with audience. By using visual storytelling, enhanced marketing efforts and provided a dynamic way to communicate message.