Channel Marketing

Developed and deployed comprehensive campaigns that spanned multiple channels to provide a multi-touch experience

Managed multiple email campaigns to support Mailchimp’s event strategy

Concieved of, developed, and deployed Mailchimp’s inaugural monthly customer content newsletter

Curated, designed, produced, and deployed SupplyShift’s monthly customer newsletter that combined original and curated content

Developed and deployed multi-branched automated email nurture supporting product launch

Developed and deployed automated email nuture campaign to welcome and onboard new Mailchimp customers

Developed and deployed an automated email nurture program to communicate with Sage customers over their entire lifecycle

Developed and deployed a Trello-based social calendar and process to guide MountainSeed’s social marketing program

Curated copy and managed the editorial and production process for knowledge-based whitepaper

Developed and deployed an email campaign through Mailchimp’s email tool, promoting MailChimp’s email tool

Developed and deployed bill insert as part of a larger campaign to draw consumer prospects who were in the process of moving residences

Developed and deployed a postcard program to business customers, encouraging them to take advantage of a recent tax rebate to sell to consumers

Developed and deployed a letter-form mail piece as part of a larger campaign to draw consumer prospects who were in the process of moving residences

Developed and deployed print advertising as part of a larger campaign to draw consumer prospects who were in the process of moving residences