Demand Gen
Demand Gen Planning
Demand Gen Plan Example
Developed and deployed comprehensive demand generation plan to guide and unite sales and marketing in attracting Silverpop prosects
Demand Funnel Development
Layered Demand Funnel
Developed layered funnel to demonstrate the process of acquiring and retaining a Mailchimp customer
Revenue Performance Funnel
Developed revenue performance management funnel models to illustrate the path of a Sage partner from prospect to customer
RPM Leads Map
Developed Revenue Performance Leads Maps to illustrate the acquisition and conversion of Sage partner leads compared to the capacity of the sales teams to work the leads
Demand Gen Modeling
Demand Generation Model
Developed Demand Creation plans for marketing to IBM Marketing Cloud / Silverpop prospects
Lead Projection Model
Created models to project Silverpop Inquiries and MQLs by marketing channel
Lead Scoring
Lead Scoring Model
Developed and implemented automated behavior-based lead scoring models to identify NCR leads ready to convert to MQL status