Demand Gen
Demand Gen Planning
Demand Gen Plan Example
Developed and deployed comprehensive demand generation plan to guide and unite sales and marketing in attracting Silverpop prosects
Lead Plan Example
Calculated the number of leads needed to reach revenue goals by factoring in assumed conversion rates at each stage of the sales funnel. Helped understand volume of prospect engagement required to meet targets
Lead Acceleration Plan
Outlined strategies to speed up lead generation and conversion processes. By identifying bottlenecks in the sales funnel and implementing targeted tactics, helped move prospects to customers more efficiently, boosting revenue growth.
Demand Funnel Development
Layered Demand Funnel
Developed layered funnel to demonstrate the process of acquiring and retaining a Mailchimp customer
Demand Creation Process
Created a clear framework showing how leads were generated in the organization. Useful for demonstrating the lead gen process to senior management and other stakeholders
RPM Leads Map
Developed Revenue Performance Leads Maps to illustrate the acquisition and conversion of Sage partner leads compared to the capacity of the sales teams to work the leads
Revenue Performance Funnel
Developed revenue performance management funnel models to illustrate the path of a Sage partner from prospect to customer
Demand Gen Lead Modeling
Demand Generation Model
Created framework outlining strategies and tactics across the marketing funnel. Helped organization plan campaigns that attracted, engaged, and converted prospects to drive business growth
Lead Projection Model
Developed model that projected the number of leads required to meet revenue targets by factoring in conversion rates at each stage of the sales funnel. Helped plan and adjust marketing efforts to achieve goals
Lifecycle of a Lead
Lead Lifecycle
Mapped the stages of the lead lifecycle to explain how leads flow through the sales and marketing process. Outlined each phase from initial contact to conversion, providing a clear understanding of the prospect journey within the organization
Lead Scoring
Lead Scoring Model
This model prioritized prospects based on their engagement and fit. By assigning scores to leads, it helped focus efforts on the most promising opportunities, improving conversion rates and sales efficiency
Lead Scoring Model
Developed and implemented automated behavior-based lead scoring models to identify NCR leads ready to convert to MQL status
Marketing Calendar
Marketing Planning Calendar
Developed and maintained marketing planning calendars to organize and align campaigns and initiatives. Helped coordinate efforts, meet deadlines, and execute marketing strategies effectively
Lead Planning for Events
Quarterly Event Calendar
Developed Quarterly calendar of events, including webinars, tradeshow participation, and user groups. Included lead generation targets and results for each event
Demand Gen Gap Analysis
Gap Analysis
Developed lead model to track changes in conversion rates by funnel stage and areas for improvement in lead generation activities
Re-Marketing
Re-marketing Project
Increased brand awareness through re-marketing campaigns, using Google Ads and Terminus to serve targeted display ads to previous website visitors and specific audiences
Results
Demand Gen Results
Analyzed and reported on the outcomes of demand generation programs, turning data into meaningful insights. Helped understand campaign effectiveness, optimize strategies, and achieve better results