Strategy
Marketing Plans
Initial Marketing Plan for Startup
Developed marketing strategy for startup marketing initiatives and recorded in a comprehensive plan for marketing team and company use
Visual Marketing Plan
Developed map of planned marketing initiatives for startup to visually guide marketing plan development and execution
Marketing Plan - Mature Company
Developed full marketing scheme to execute demand creation plan for Silverpop each half-year
Journey Maps
Customer Journey Map
Developed customer journey maps for each startup target audience, including mindset, messaging, and actions at each stage of the prospect customer lifecycle
Competitive Intelligence
Competitive Overview
Developed comprehensive competitive overviews of the marketing automation space to guide sales team in their competitive sales story
Competitive Battle Card
Developed competitive Battle Cards on each marketing automation competitor to brief sales teams entering competitive selling situations