Marketing Strategy
Marketing Plans
Initial Marketing Plan for Startup
Developed marketing strategy for startup marketing initiatives and recorded in a comprehensive plan for marketing team and company use
Visual Marketing Plan
Developed map of planned marketing initiatives for startup to visually guide marketing plan development and execution
Marketing Plan - Mature Company
Developed full marketing scheme to execute demand creation plan for Silverpop each half-year
Journey Maps
Customer Journey Map
Developed customer journey maps for each startup target audience, including mindset, messaging, and actions at each stage of the prospect customer lifecycle
Campaign Maps
Mapped campaigns and content to the customer journey stages. Visualizing each step of the customer journey, helped the organization coordinate efforts, optimize touchpoints, and ensure consistent messaging to effectively reach the target audience
Buyer Personas
Buyer Persona Development
Developed detailed buyer personas to better understand our target audience. Resulted in the ability to tailor marketing strategies to connect more effectively and drive engagement.
Marketing Calendar
Marketing Planning Calendar
Developed and maintained marketing planning calendars to organize and align campaigns and initiatives. Helped organizations coordinate efforts, meet deadlines, and execute marketing strategies effectively.
Content Planning
Content Plan
Created content plan that aligned with marketing goals and resonated with target audiences. By organizing topics and scheduling content delivery, helped organizations maintain a consistent and effective communication strategy.
Competitive Intelligence & Response
Competitive Overview
Developed comprehensive competitive overviews of the marketing automation space to guide sales team in their competitive sales story
Competitive Takeaway Email Nurture
Nurture targeted at current users of competitors’ platforms. Composed of 7 emails, each offering a knowledge asset providing information to make it easier to switch providers. Especially used to target competitors whose customers showed dissatisfaction
Competitive Battle Cards
Developed competitive Battle Cards on each marketing automation competitor to brief sales teams entering competitive selling situations
Competitive Position
Analysis to demonstrate organization’s position in market relative to top competitors
Non-Profit Competitive Take-Away Campaign
Campaign designed to attract non-profit clients away from competitors. By offering tailored solutions and targeted messaging, encouraged prospects to migrate to our platform, expanding reach into the non-profit sector.
Account-Based Marketing
ABM Project Plan
Developed plan for Account-Based Marketing that targeted high-value accounts with personalized campaigns, aligning sales and marketing to drive conversions
Outsourced ABM Account Identification
Partnered with external experts to pinpoint high-value accounts for our Account-Based Marketing efforts. Collaboration helped efficiently target the right prospects and boost our marketing effectiveness