Content Marketing
I have extensive experience in content marketing, and I love telling stories in different ways. Whether it’s through blogs that grab the reader’s attention, eBooks that share knowledge in a fun way, or newsletters that give the brand a unique voice, each piece is a part of the bigger picture of brand storytelling. I believe that content shouldn’t simply be made; it should be carefully crafted to connect with the audience and make a lasting impression.
Content Plan
Content Plan
Example Content Plan that aligns content with marketing goals and target audiences. By organizing topics and scheduling content delivery, this plan helps maintain a consistent and effective communication strategy.
Whitepapers & eBooks
"Rethinking Indirect Spend for a Greener Tomorrow" eBook
Wrote eBook to help Sustainability professionals understand how to make their Indirect Spend supply chain more sustainable based on information from “The Shift 23” virtual conference.
Wrote content
"Speaking Procurement's Language" eBook
Wrote, designed, and published an eBook to help Sustainability professionals better understand how to work with their Procurement teams based on information from “The Shift 23” virtual conference.
Wrote content, designed, and published
"Beginning with Scope 3" eBook
.Wrote, designed and published an Ebook to show professionals how to get started on Scope 3 emissions reduction efforts based on information from “The Shift 23” virtual conference.
Wrote content, designed, and published
Newsletters
Flagship Email Newsletter
As our email strategy matured, concieved of, developed, and deployed Mailchimp’s inaugural monthly customer content newsletter, comprised of product information interwoven with links to knowledge assets.
Conceptualized, Curated, Designed, Produced, and Distributed
"What's New" Newsletter
Concieved of, developed, and deployed Mailchimp’s inaugural monthly product update newsletter to insure our customer base was familiar with new features and other improvements.
Conceptualized, Curated, Produced, and Distributed
Silverpop Newsletter
Created to regularly engage the audience with industry insights, product updates, and marketing best practices. By delivering valuable content directly to subscribers, it helped maintain strong relationships with clients and prospects.
Managed as part of Demand Gen Program
Monthly Customer/Prospect Newsletter
Developed, wrote, designed, curated, produced and distributed inaugural monthly email newsletter for customers and subscribers
Conceptualized, Wrote, Curated, Designed, Produced, and Distributed
Blog Posts
CSRD & Supply Chain Sustainability: What You Need to Know
Blog post for SupplyShift blog
Edited, designed, and published
How Should Supply Chain Managers be Thinking About Circularity?
Blog post for SupplyShift blog
Edited, designed, and published
Nine Tips for Engaging Procurement Teams in Your Sustainability Journey
Blog post for SupplyShift blog
Edited, designed, and published
5 Smart Procurement Strategies Every Hotel Should Use
Blog post for Lilo blog
Researched, wrote, and published
Navigating Rising Costs: The Impact of Tariffs on US Hotels
Blog Post for Lilo
Researched, wrote, and published
Celebrating Women in Hospitality
Blog post for Lilo blog
Researched, wrote, and published
Startup Marketing for the Marketing-Resistant
Blog post for Mathlete Marketing blog
Researched, wrote, and published
The Basic Marketing Setup Every Startup Should Have
Blog Post for Mathlete Marketing blog
Researched, wrote, and published
When to Hire Your First Marketer (and What to Look For)
Blog post for Mathlete Marketing blog
Researched, wrote, and published
Case Studies
Customer Success Story
How a client hotel cut procurement time by 75%
Researched, wrote, and published
Customer Success Story
Story of client company who experienced success on the platform
Rewrote to reflect changed circumstances and published