Events
Building on my expertise in strategy, digital marketing, and team leadership, I have created, launched, and/or managed participation in successful virtual and live events that engaged audiences, generated leads, and drove brand growth. My experience includes developing innovative and impactful experiences that merge creativity with effective marketing strategies.
Virtual Event Planning and Execution
Planned and executed a 13-session virtual event with 50 expert panelists over the course of 4 weeks. Developed mechanism to tie the 13 individual webinars into one extensive event with over 1,222 registrants for an average of 3.6 sessions each. 668 individuals attended an average of 2.2 sessions each, and over 500 recorded session downloads following the event.
13-Session Virtual Event Plan
Developed plan and all assets for 4-week, 13-session virtual event
Virtual Event Assets
The materials we developed and used to promote and produce example virtual event.
Executive Roundtable
Worked with internal team and agency to execute a CMO Roundtable to discuss the pain points that Chief Marketing Officers experience. Hosted 13 CMOs from prospect and customer accounts. Recorded session and used content as the basis for knowledge content pieces.
Event Strategy and Planning
Quarterly Event Calendar
Developed Quarterly calendar of events, including webinars, tradeshow participation, and user groups. Included lead generation targets and results for each event.