Brand Management
Brand management is one of the areas in which I have considerable experience. I’ve worked on developing and revitalizing brand identities that effectively connect with target audiences. By leading rebranding initiatives and ensuring consistent messaging across all marketing channels, I’ve helped create cohesive and impactful brand experiences. This page showcases examples of my work in brand strategy, visual identity development, and brand implementation across various platforms.
Website
Website Rebrand - Sustainability Platform
An initial assessment upon joining SupplyShift revealed that the company’s branding—particularly its design and color palette—was outdated.
Collaborating with the company founders and DarkSquare agency, a comprehensive rebranding initiative was undertaken. The brand’s visual identity was modernized, and all existing marketing materials were updated to reflect the new brand.
Website Rebrand - Real Estate Tech
When I joined MountainSeed, the company’s brand hadn’t been updated for several years and featured an outdated design and color palette.
Collaborating closely with the C-suite, a comprehensive rebranding initiative was undertaken. The brand identity was refreshed, and existing marketing materials were overhauled to reflect the new look and feel.
Brand Standards
Brand Standards Guide
Working with a very basic agency, developed brand standards to guide employees and vendors on use of the new company branding.
Established this interactive online guide as the source of truth for all branding information for employees, stakeholders, and vendors, insuring a unified brand was presented to the outside world.
Style and Voice
Style and Voice Guide
To ensure consistency and professionalism across all marketing communications, I developed a comprehensive style guide for Mathlete Marketing.
This guide outlines the company’s voice, tone, visual elements, and best practices, serving as a valuable resource for the team.
It was inspired by and built upon the open-source style guide from Mailchimp—credit to Mailchimp’s Style Guide—and tailored to meet the specific needs of the company.