Margaret Hamner

Marketing Professional

Welcome to my portfolio. I’m Margaret Hamner, and here you’ll find how I’ve brought strategy, innovation, and creativity together to shape brands, engage audiences, and drive growth. With a passion for both digital and offline marketing, I’m showcasing samples of my professional work here.

Shaping a Unique Perspective

Throughout my career, I’ve been hands-on in various areas of marketing—including strategy, digital marketing, demand generation, and team leadership. Actively working in each role has broadened my understanding of the field, enabling me to see the bigger picture.

Creating a Legacy of Leadership

In recent positions, I’ve led teams and established marketing functions from the ground up. These experiences have honed my skills in nurturing talent, fostering creativity, and building a shared vision.

Bridging the Gap

As a versatile marketer, I connect traditional and digital methods to craft effective campaigns. My expertise spans communications, marketing technology, email marketing, branding, project management, budgeting, product marketing, competitive intelligence, and coaching.

A Trail of Success

My accomplishments include developing strategies for growing companies, managing email marketing for major organizations, launching engaging virtual events, leading rebranding initiatives, and optimizing marketing operations.

Always Learning

I am committed to continuous learning in the ever-evolving field of marketing. I actively pursue growth opportunities through ongoing training, certifications, and regular connections with industry peers.

Let’s Connect

I invite you to explore my portfolio. If you’re a potential employer seeking a dedicated marketing professional or a business looking for freelance expertise, I hope you’ll find that my skills and experience align with your needs. Please reach out with any questions or to discuss how I can contribute to your goals.

Welcome to my portfolio. I’m Margaret Hamner, and here you’ll find how I’ve brought strategy, innovation, and creativity together to shape brands, engage audiences, and drive growth. With a passion for both digital and offline marketing, I’m showcasing samples of my professional work here.

Shaping a Unique Perspective

Throughout my career, I’ve been hands-on in various areas of marketing—including strategy, digital marketing, demand generation, and team leadership. Actively working in each role has broadened my understanding of the field, enabling me to see the bigger picture.

Creating a Legacy of Leadership

In recent positions, I’ve led teams and established marketing functions from the ground up. These experiences have honed my skills in nurturing talent, fostering creativity, and building a shared vision.

Bridging the Gap

As a versatile marketer, I connect traditional and digital methods to craft effective campaigns. My expertise spans communications, marketing technology, email marketing, branding, project management, budgeting, product marketing, competitive intelligence, and coaching.

A Trail of Success

My accomplishments include developing strategies for growing companies, managing email marketing for major organizations, launching engaging virtual events, leading rebranding initiatives, and optimizing marketing operations.

Always Learning

I am committed to continuous learning in the ever-evolving field of marketing. I actively pursue growth opportunities through ongoing training, certifications, and regular connections with industry peers.

Let’s Connect

I invite you to explore my portfolio. If you’re a potential employer seeking a dedicated marketing professional or a business looking for freelance expertise, I hope you’ll find that my skills and experience align with your needs. Please reach out with any questions or to discuss how I can contribute to your goals.

Resume

Click to view and download

Portfolio

Click section below to view work samples

Demand Gen

Produced winning demand generation strategies and campaigns for technology companies

Integrated Marketing

Managed cross-channel marketing, including strategy, production, and implementation

 

Content Marketing

Wrote, designed, and produced many content pieces, including blog posts, eBooks, whitepapers, ebooks, and newsletters

Brand Management

Completed rebrand of multiple growing companies, including enhancing the shift from services to tech and general updates

Events

Developed, implemented, promoted, and managed very successful virtual event

 

Product Marketing

Created, implemented, and managed product marketing campaigns for various tech companies

MarTech Management

Selected, implemented, and managed various marketing technology tools, specializingi in marketing automation

Internal Comms

Moved internal communications program from a monthly Outlook+pdf email to a monthly html newsletter, then to an always-on internal website

Strategy

Built and implemented marketing plans, including building a start-up marketing department from the ground up

Reporting and Analysis

I turn complex data into clear, actionable insights. My reports help organizations spot trends and make informed decisions.

Team Leader

My management philosophy is to hire the right people, coach them when needed, then get out of their way to allow them excel

Expertise

Chat GPT
Chat GPT
DALL-E
Chat GPT
Chat GPT
DALL-E

Certifications

Mailchimp Foundations

Certified in the essential principles of crafting compelling emails and effective campaign assets utilizing the Mailchimp marketing platform to maximize engagement and drive results.

Mailchimp Email Automations

Certified expert in effectively leveraging the marketing automation capabilities of the Mailchimp platform to enhance communication strategies and optimize audience engagement through targeted campaigns.

Mailchimp Email Marketing

Certified in essential email marketing best practices, ensuring that campaigns are not only effective but also aligned with industry standards to maximize engagement and drive results.

HubSpot Marketing Software

Skilled and knowledgeable expert in the HubSpot Marketing Software landscape with a robust understanding of its features and functionalities.

HubSpot Sales Software

Certified user with comprehensive expertise in the HubSpot Sales Software Platform, showcasing proficiency in leveraging its features for optimized sales processes and effective customer relationship management.

HubSpot Reporting

Certified user of the HubSpot Reporting and Analytics, showcasing expertise in leveraging data-driven insights to enhance marketing strategies and drive business growth.

International Association of Privacy Professionals - US Certification

Represents a significant credential for professionals engaged in data privacy, showcasing expertise in navigating US laws and regulations. Also demonstrates a commitment to ethical data practices in marketing efforts.

Litmus Certified Email Marketer

Proven proficiency in crafting effective email marketing strategies and conducting in-depth campaign assessments to drive engagement and results.

SEMRush SEO

Skilled in the essential principles of SEO with a comprehensive understanding of on-page optimization, technical enhancements, and off-page tactics to effectively improve search engine visibility and drive organic traffic.

Asana Foundations Skill Badge

Certifies proficiency in using Asana to create and manage projects, collaborate with teams, and optimize workflows. It demonstrates expertise in leveraging the platform to streamline processes and achieve project goals efficiently.

Asana AI for Work Skill Badge

Certifies expertise in using AI-powered features within Asana to enhance productivity and decision-making. It highlights the ability to streamline workflows and boost efficiency through AI-driven insights and automation.

Asana Workflow Specialist Badge

Certifies expertise in designing and implementing enterprise-level workflows, along with research-backed change management strategies to ensure adoption of new workflows.

Marketing Awards Judge

2020 Drum US Marketing Awards

Served as a judge in the US division email marketing and general campaign categories

2019 Email Marketing Awards

Judged ANA Email Experience Council Email Marketing Awards in various categories

2020 Email Marketing Awards

Judged ANA Email Experience Council Email Marketing Awards in various categories

2018 ECHO Awards

Judged Association of National Advertisers ECHO awards in various email marketing categories

2020 ECHO Awards

Judged Association of National Advertisers ECHO awards in various email marketing categories

2021 ECHO Awards

Judged Association of National Advertisers ECHO awards in various email marketing categories

Workshops Conducted

CallRail Bootcamp - Email Marketing Basics

Conducted workshop for small businesses on the basics of getting started with email marketing

CallRail Summer School - Email and Offline Marketing

Conducted workshop for small businesses on using email marketing and offline marketing together

Ulule and Bank of the West - Intro to Email Marketing

Conducted workshop on the fundmaentals of email marketing for a select audience of Canadian small businesses

Quoted in the Press

12 Email Predictions for 2018 from MailChimp Experts

Particpated in panel discussion on the future of email marketing for Mailchimp’s customer-facing blog

How a Newsletter Can Boost Your Business

Contributed quotes regarding the use of email newsletters to the eCommerce Times.

6 Strategic Trends Reshaping the Future of Email Marketing

Contributed quotes regarding future trends in email for The Financial Brand