Margaret Hamner
Marketing Professional
Welcome to my portfolio—a space where strategy, innovation, and creativity converge to shape brands, engage audiences, and drive growth. I’m Margaret Hamner, an experienced marketing professional passionate about navigating the evolving landscape of digital and offline marketing.
Crafting a Unique Perspective
Throughout my career, I’ve explored diverse facets of marketing, from Strategy and Digital Marketing to Demand Generation and Team Leadership. Each role has contributed to my comprehensive understanding of the field.
A Legacy of Leadership
In recent positions, I’ve led teams and built marketing functions from the ground up. These experiences have honed my skills in nurturing talent, fostering creativity, and cultivating a shared vision.
Bridging the Gap
As a versatile marketer, I bridge traditional and digital realms, leveraging modern techniques to create impactful campaigns. My expertise encompasses Communications, Marketing Technology, Email Marketing, Branding, Project Management, Budgeting, Product Marketing, Competitive Intelligence, and Coaching.
A Trail of Success
I’m proud of the successes achieved throughout my journey, from developing strategies for growing companies to managing email marketing for industry giants. My track record includes launching engaging virtual events, rebranding initiatives, and optimizing marketing operations.
Lifelong Learning
My passion for marketing is matched only by my commitment to continuous learning. Staying on the cutting edge of trends and technologies is essential in this dynamic field. I seek growth opportunities through training, certifications, and networking with industry peers.
Join Me on This Journey
Explore my portfolio and discover insights and possibilities. Whether you’re a fellow marketer, aspiring professional, or business enthusiast, I’m excited to share experiences and knowledge. Let’s explore together, where innovation and creativity thrive.
Resume
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Portfolio
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Channel Marketing
Managed cross-channel marketing, including strategy, production, and implementation
MarTech Management
Selected, implemented, and managed various marketing technology tools, specializingi in marketing automation
Internal Comms
Moved internal communications program from a monthly Outlook+pdf email to a monthly html newsletter, then to an always-on internal website
Demand Gen
Produced winning demand generation strategies and campaigns for technology companies
Brand Management
Completed rebrand of growing company, moving the brand from a “1990’s bank” vibe to re-skin them as a tech company
People Management
My management philosophy is to hire the right people, coach them when needed, then get out of their way to allow them excel
Content Marketing
Wrote, designed, and produced many content pieces, including blog posts, eBooks, whitepapers, ebooks, and newsletters
Strategy
Built and implemented marketing plans, including building a start-up marketing department from the ground up
Product Marketing
Created, implemented, and managed product marketing campaigns for various tech companies
Events
Developed, implemented, promoted, and managed very successful virtual event
Expertise
Certifications
Mailchimp Foundations
Certified in the Essentals of creating emails and other campaign assets in the Mailchimp marketing platform
Mailchimp Email Automations
Certified in the use of Marketing Automation within the Mailchimp marketing platform
Mailchimp Email Marketing
Certified in general email marketing best practices
HubSpot Marketing Software
Certified user of the HubSpot Marketing Software platform
HubSpot Sales Software
Certified user of the HubSpot Sales Software Platform
HubSpot Reporting
Certified user of the HubSpot Reporting and Analytics
Data Privacy
International Association of Privacy Professionals certification demonstrating knowledge of US data privacy laws and regulations
Litmus Certified Email Marketer
Certified know-how in email marketing strategy and campaign analysis
SEMRush SEO
Certified in basics of SEO, including on-page, technical, and off-page techniques
Marketing Awards Judge
2020 Drum US Marketing Awards
Served as a judge in the US division email marketing and general campaign categories
2019 Email Marketing Awards
Judged ANA Email Experience Council Email Marketing Awards in various categories
2020 Email Marketing Awards
Judged ANA Email Experience Council Email Marketing Awards in various categories
2018 ECHO Awards
Judged Association of National Advertisers ECHO awards in various email marketing categories
2020 ECHO Awards
Judged Association of National Advertisers ECHO awards in various email marketing categories
2021 ECHO Awards
Judged Association of National Advertisers ECHO awards in various email marketing categories
Workshops Conducted
CallRail Bootcamp - Email Marketing Basics
Conducted workshop for small businesses on the basics of getting started with email marketing
CallRail Summer School - Email and Offline Marketing
Conducted workshop for small businesses on using email marketing and offline marketing together
Ulule and Bank of the West - Intro to Email Marketing
Conducted workshop on the fundmaentals of email marketing for a select audience of Canadian small businesses
Quoted in the Press
12 Email Predictions for 2018 from MailChimp Experts
Particpated in panel discussion on the future of email marketing for Mailchimp’s customer-facing blog
How a Newsletter Can Boost Your Business
Contributed quotes regarding the use of email newsletters to the eCommerce Times.
6 Strategic Trends Reshaping the Future of Email Marketing
Contributed quotes regarding future trends in email for The Financial Brand