Margaret Hamner
Marketing Professional
Welcome to my portfolio. I’m Margaret Hamner, and here you’ll find how I’ve brought strategy, innovation, and creativity together to shape brands, engage audiences, and drive growth. With a passion for both digital and offline marketing, I’m showcasing samples of my professional work here.
Shaping a Unique Perspective
Throughout my career, I’ve been hands-on in various areas of marketing—including strategy, digital marketing, demand generation, and team leadership. Actively working in each role has broadened my understanding of the field, enabling me to see the bigger picture.
Creating a Legacy of Leadership
In recent positions, I’ve led teams and established marketing functions from the ground up. These experiences have honed my skills in nurturing talent, fostering creativity, and building a shared vision.
Bridging the Gap
As a versatile marketer, I connect traditional and digital methods to craft effective campaigns. My expertise spans communications, marketing technology, email marketing, branding, project management, budgeting, product marketing, competitive intelligence, and coaching.
A Trail of Success
My accomplishments include developing strategies for growing companies, managing email marketing for major organizations, launching engaging virtual events, leading rebranding initiatives, and optimizing marketing operations.
Always Learning
I am committed to continuous learning in the ever-evolving field of marketing. I actively pursue growth opportunities through ongoing training, certifications, and regular connections with industry peers.
Let’s Connect
I invite you to explore my portfolio. If you’re a potential employer seeking a dedicated marketing professional or a business looking for freelance expertise, I hope you’ll find that my skills and experience align with your needs. Please reach out with any questions or to discuss how I can contribute to your goals.
Welcome to my portfolio. I’m Margaret Hamner, and here you’ll find how I’ve brought strategy, innovation, and creativity together to shape brands, engage audiences, and drive growth. With a passion for both digital and offline marketing, I’m showcasing samples of my professional work here.
Shaping a Unique Perspective
Throughout my career, I’ve been hands-on in various areas of marketing—including strategy, digital marketing, demand generation, and team leadership. Actively working in each role has broadened my understanding of the field, enabling me to see the bigger picture.
Creating a Legacy of Leadership
In recent positions, I’ve led teams and established marketing functions from the ground up. These experiences have honed my skills in nurturing talent, fostering creativity, and building a shared vision.
Bridging the Gap
As a versatile marketer, I connect traditional and digital methods to craft effective campaigns. My expertise spans communications, marketing technology, email marketing, branding, project management, budgeting, product marketing, competitive intelligence, and coaching.
A Trail of Success
My accomplishments include developing strategies for growing companies, managing email marketing for major organizations, launching engaging virtual events, leading rebranding initiatives, and optimizing marketing operations.
Always Learning
I am committed to continuous learning in the ever-evolving field of marketing. I actively pursue growth opportunities through ongoing training, certifications, and regular connections with industry peers.
Let’s Connect
I invite you to explore my portfolio. If you’re a potential employer seeking a dedicated marketing professional or a business looking for freelance expertise, I hope you’ll find that my skills and experience align with your needs. Please reach out with any questions or to discuss how I can contribute to your goals.
Resume
Portfolio
Click section below to view work samples
Demand Gen
Produced winning demand generation strategies and campaigns for technology companies
Integrated Marketing
Managed cross-channel marketing, including strategy, production, and implementation
Content Marketing
Wrote, designed, and produced many content pieces, including blog posts, eBooks, whitepapers, ebooks, and newsletters
Brand Management
Completed rebrand of multiple growing companies, including enhancing the shift from services to tech and general updates
Events
Developed, implemented, promoted, and managed very successful virtual event
Product Marketing
Created, implemented, and managed product marketing campaigns for various tech companies
MarTech Management
Selected, implemented, and managed various marketing technology tools, specializingi in marketing automation
Internal Comms
Moved internal communications program from a monthly Outlook+pdf email to a monthly html newsletter, then to an always-on internal website
Strategy
Built and implemented marketing plans, including building a start-up marketing department from the ground up
Reporting and Analysis
I turn complex data into clear, actionable insights. My reports help organizations spot trends and make informed decisions.
Team Leader
My management philosophy is to hire the right people, coach them when needed, then get out of their way to allow them excel
Expertise
Certifications
Mailchimp Foundations
Mailchimp Email Automations
Mailchimp Email Marketing
Certified in essential email marketing best practices, ensuring that campaigns are not only effective but also aligned with industry standards to maximize engagement and drive results.
HubSpot Marketing Software
Skilled and knowledgeable expert in the HubSpot Marketing Software landscape with a robust understanding of its features and functionalities.
HubSpot Sales Software
Certified user with comprehensive expertise in the HubSpot Sales Software Platform, showcasing proficiency in leveraging its features for optimized sales processes and effective customer relationship management.
HubSpot Reporting
Certified user of the HubSpot Reporting and Analytics, showcasing expertise in leveraging data-driven insights to enhance marketing strategies and drive business growth.
International Association of Privacy Professionals - US Certification
Represents a significant credential for professionals engaged in data privacy, showcasing expertise in navigating US laws and regulations. Also demonstrates a commitment to ethical data practices in marketing efforts.
Litmus Certified Email Marketer
Proven proficiency in crafting effective email marketing strategies and conducting in-depth campaign assessments to drive engagement and results.
SEMRush SEO
Asana Foundations Skill Badge
Certifies proficiency in using Asana to create and manage projects, collaborate with teams, and optimize workflows. It demonstrates expertise in leveraging the platform to streamline processes and achieve project goals efficiently.
Asana AI for Work Skill Badge
Certifies expertise in using AI-powered features within Asana to enhance productivity and decision-making. It highlights the ability to streamline workflows and boost efficiency through AI-driven insights and automation.
Asana Workflow Specialist Badge
Certifies expertise in designing and implementing enterprise-level workflows, along with research-backed change management strategies to ensure adoption of new workflows.
Marketing Awards Judge
2020 Drum US Marketing Awards
Served as a judge in the US division email marketing and general campaign categories
2019 Email Marketing Awards
Judged ANA Email Experience Council Email Marketing Awards in various categories
2020 Email Marketing Awards
Judged ANA Email Experience Council Email Marketing Awards in various categories
2018 ECHO Awards
Judged Association of National Advertisers ECHO awards in various email marketing categories
2020 ECHO Awards
Judged Association of National Advertisers ECHO awards in various email marketing categories
2021 ECHO Awards
Judged Association of National Advertisers ECHO awards in various email marketing categories
Workshops Conducted
CallRail Bootcamp - Email Marketing Basics
Conducted workshop for small businesses on the basics of getting started with email marketing
CallRail Summer School - Email and Offline Marketing
Conducted workshop for small businesses on using email marketing and offline marketing together
Ulule and Bank of the West - Intro to Email Marketing
Conducted workshop on the fundmaentals of email marketing for a select audience of Canadian small businesses
Quoted in the Press
12 Email Predictions for 2018 from MailChimp Experts
Particpated in panel discussion on the future of email marketing for Mailchimp’s customer-facing blog
How a Newsletter Can Boost Your Business
Contributed quotes regarding the use of email newsletters to the eCommerce Times.
6 Strategic Trends Reshaping the Future of Email Marketing
Contributed quotes regarding future trends in email for The Financial Brand























































